PERFORMANCE MARKETING

Conversion advertising grounded in data and business goals

We plan, run and optimize campaigns across Meta, Google and TikTok, with measurement that helps teams understand spend and conversion quality.

Discuss your project

AI illustration of a Vietnamese marketer reviewing advertising analytics — AI illustration created for VITAXCEL

COMMON CHALLENGES

When the current system does not support the goal.

Paid media is hard to control when campaign goals, tracking, creative and lead handling are disconnected.

Campaign objectives do not align with business priorities.
Missing tracking makes reports unreliable.
Lead or order costs change without a clear explanation.
Sales teams receive leads late or cannot report their quality.

THE VITAXCEL APPROACH

One connected workflow, from direction to delivery.

Set objectives and measurement first, operate with clear hypotheses, then optimize against data quality and sales feedback.

Meta Ads, Google Ads and TikTok Ads

Lead generation and ecommerce campaigns

Pixel, conversion API and event setup

Creative, audience and landing page optimization

CPL, CPA, ROAS and lead quality reporting

Dashboards and regular performance reviews

DELIVERY PROCESS

Clear steps, adapted to your context.

Scope and timing are agreed around each project’s goals, data and resources.

Audit

Review ad accounts, tracking and conversion data.

Plan

Choose goals, channels, test budgets and measures.

Launch

Set up campaigns, creative, landing pages and lead flows.

Optimize

Run controlled tests using data and sales feedback.

Review

Document learning, risks, opportunities and next steps.

EXPECTED VALUE

Build a stronger foundation for decisions.

Paid media becomes part of a connected demand and conversion system rather than a standalone activity.

Teams gain a more consistent way to read performance.
Test budgets are tied to hypotheses that can be evaluated.
Marketing and sales share signals about lead quality.

Practical outcomes depend on project context, data and collaboration.

COMMON QUESTIONS

What you may be wondering

Do you guarantee ROAS or lead volume?

We do not promise fixed outcomes. Results depend on the offer, market, budget, data and sales process; our scope focuses on transparent delivery and evidence-based optimization.

Can we engage you for one advertising platform?

Yes. We can manage a single channel or coordinate several when the data and goals support it.

How are campaign reports prepared?

Reporting is agreed around objectives, data sources and working cadence. Metrics such as CPL, CPA or ROAS are used when the inputs can be verified.

CONNECT WITH VITAXCEL

Let’s discuss coordinate multichannel media, tracking and ongoing optimization.

Tell us about your goals and current challenges. We’ll help shape a practical next step.

Request a consultation